An outstanding guerrilla campaign created for Puma stunned the city of Marseilles, France. A set of mirrors was set up on the street with a sign questioning pedestrians if their shoes were fashionable enough. The mirrors made their tour through town, installed in places like the old port, Castellane, Rue de la Republique and many more. These outstanding promotions for the newly opened PUMA Store in Marseilles made a lot of people stop and check their current footwear in the mirrors.
It was created by Munich-based agency b>future:headz who have also been involved in other clever promotional ideas that work around the very strict laws of advertising and promotion in Marseilles.
"There is always a way to raise awareness,â€ says Amiel Pretsch, creative director and executive director of future:headz.
Check out some more ads for the new store: