The Pop Down Project aims to empower guerrilla activists with the power to fight what they call public space pollution.
Participants in the Pop Down Project just download the red-and-white stickers and affix them to the top corner of outdoor advertisements, billboards and other public eyesores. In doing so, the public space pollutants look just like a pop-up box on your browser.
As URLesque points out, it's far easier to ignore a pop-up ad on your computer than a giant billboard on the street. The Pop Down Project aims to make these public ads similarly irrelevant.
Key Themes Behind This Trend
- Guerrilla Advertising Resistance
- New opportunities for anti-advertising campaigns arise with guerrilla activism and digital tools.
- Mobility in Street Advertising
- Creative use of mobility and augmented reality reinforces the ability to push anti-advertising campaigns forward.
- Community Building for Public Space
- Engaging communities in reclaiming public space through anti-advertising movements spurs a possible disruption in the industry.
Where This Applies
- Advertising
- Anti-advertising threats and campaigns may challenge the traditional use of physical space for advertisements.
- Activism
- Leveraging digital platforms for political action and launching anti-advertising campaigns demonstrate opportunities for changes in the industry.
- Urban Development
- The success of anti-advertising campaigns in contributing to the revitalization of public spaces may affect the city's streetscapes and urban planning.
