The Conceptual 'Roadfix' Pothole Filler Brands Roadways
Michael Hemsworth — September 13, 2021 — Art & Design
References: yankodesign
The conceptual 'Roadfix' pothole filler is a multifunctional road maintenance accessory for city workers that would provide them with a to keep roadways in good shape, while also incorporating an unexpected touch of advertising.
The trolley features a push-operated design that would combine water and cement powder inside before being used to fill in potholes on city streets or walkways. The wet concrete could then be imprinted with the logo of a sponsoring brand to help permanently or semi-permanently incorporate their branding onto the street.
The conceptual 'Roadfix' pothole filler is the design work of Alessio Puleo, Silvana Migliozzi and Luca Grosso, and is the National Winner of the James Dyson Awards. The unit is imagined with an interchangeable design that would allow for sponsoring brands to be easily switched.
The trolley features a push-operated design that would combine water and cement powder inside before being used to fill in potholes on city streets or walkways. The wet concrete could then be imprinted with the logo of a sponsoring brand to help permanently or semi-permanently incorporate their branding onto the street.
The conceptual 'Roadfix' pothole filler is the design work of Alessio Puleo, Silvana Migliozzi and Luca Grosso, and is the National Winner of the James Dyson Awards. The unit is imagined with an interchangeable design that would allow for sponsoring brands to be easily switched.
Trend Themes
1. Advertising-enabled Maintenance Equipment - Incorporating advertising into multifunctional maintenance equipment provides innovative opportunities for brands to reach consumers while improving infrastructure.
2. Customizable, Interchangeable Road Equipment - Designing customizable, interchangeable equipment for road maintenance allows for greater flexibility and efficiency in maintaining city infrastructure.
3. Eco-friendly Road Repair Solutions - The use of environmentally-friendly materials for road repair and maintenance presents an opportunity for innovation in the industry and aligns with sustainability goals.
Industry Implications
1. Advertising - The use of advertising-enabled maintenance equipment could disrupt the advertising industry by providing a new, creative medium for brands to engage with consumers.
2. Construction - Innovations in customizable, interchangeable road equipment could provide the construction industry with more efficient and effective tools for infrastructure maintenance and repair.
3. Environmental - Eco-friendly road repair solutions could present opportunities for innovation in the environmental industry, promoting sustainability and reducing the environmental impact of infrastructure maintenance.
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