Rogers, one of the key mobile phone companies in Canada, used clever "mirror phone" guerrilla ads to promote their new video phone service.
The giant cell phone decals were placed around Toronto bathrooms in restaurants, bars and clubs, with the screen portion cut out so people would have a live visual of what it would look like when they video called their friends.
The tagline reads, "Look your best. Video Calling is here."
Rogers describes the campaign:
It was created by Toronto agency, Publicis, with creative direction by Tim Kavander and Bill Newbery, art direction by Kenneth Fothergill and copyright by David Savoie.