The Modern Show Hospital and the Target ad agency have created this sticky guerrilla ad campaign to "remind people of their services." Bandages which have been designed to blend into the sidewalk have been strategically placed, sticky side up, where people are sure to walk.
Innocent pedestrians step on the gummy strips, which adhere to the bottom of their footwear. When they go to remove the litter, they see the Modern Show Hospital logo and the company's phone number.
The idea is brilliant, but whether or not people are going to keep the unsolicited bandage that has become stuck to their shoes is another question altogether.
Guerrilla Shoe Repair Ads
More Stats +/-
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Modern Shoe Hospital Bandage Campaign
- By: Elsa BlaineNov 16, 2008