Around the streets of Portugal, the inside lids of garbage cans have been adorned with stickers bearing images of a tired looking, older homeless man. Accompanying the image is a tag line that reads, "Help. So that no one has to come here for food."
This guerrilla marketing campaign for Vitae Shelters by Ambient Media is the type of unexpected shock advertising that's proven effective in the past. Catching people off guard is often the best way to spread awareness.