"Sometimes it's all you need to wear," is the tagline of Christina Aguilera's latest perfume 'Simply.' In Israel, advertising agency Mizbala placed tens of thousands of clothes hangers outfitted with perfume samples and branded labels in public locations throughout the city.
It has been the most successful ad campaign for a new perfume in Israel's history--the perfume sold out in less than a week. This is a great illustration of the "less is more" advertising philosophy.
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