A couple of months ago Axe released a funny ad for its Axe Dark Temptation. In the TV ad, once the guy sprays himself with Axe Dark Temptation he turns into a chocolate man that the girls just can not resist. They kiss, lick, bite and touch him everywhere he goes.
Now, Axe has unleashed a unique companion guerrilla campaign in Sao Paulo, where 40 attractive girls in their lingerie stood around eating chocolate body parts in public places.
Watch the hilarious TV spot above before you watch the guerrilla campaign in action. I hope no car accidents happened because of this distraction.
Dark chocolate + Hot Girls = Delicious!!!
Axe Dark Temptation: Chocolate Man Ad
More Stats +/-
Collaborative Cartoon Cat Clothing
25 Creative Start-Up Concepts
Crowdsourced Olympic Art Campaigns
Experimental Halloween Desserts
35 Asian-Inspired QSR Innovations