Trend cluster
Category

Customized
Intimacy

Consumer preference for a tailored experience sparks custom bedroom products.

Adult Toy GeneratorsTransformative Intimacy ToysHome-Printed Intimacy Toys3D-Printed Intimacy Toys

Trend

What is the Customized Intimacy trend?

Customized Intimacy: The personal nature of intimacy products has sparked consumers to prefer customized variations that provide an enhanced sense of comfort and familiarity. As the customization boom continues to permeate a multitude of different industries, the incorporation of such qualities appeals to consumer preference for tailored goods.

Trend themes

Themes within the Customized Intimacy trend

Three behaviours holding the trend together
01

Customization Boom

As customization continues to permeate a multitude of different industries, consumers prefer tailored goods and intimate products.

02

3D Printing Technology

With the emergence of affordable 3D printing mediums, sex toys can now be personalized and custom-made according to individual preferences.

03

Versatile Intimate Products

Gender-neutral intimate products that offer a variety of functionalities are trending. Sex toy manufacturers are creating intimacy products that cater to different sexual orientations, fetish desires, and gender identities.

Industry implications

What the Customized Intimacy trend means for industry

Where the trend changes the playbook
For

3D Printing Industry

The emergence of affordable and eco-friendly 3D printing mediums is transforming the sex toy industry in terms of personalization and customization.

For

Adult Toy Industry

The entire adult toy industry is disrupted and revolutionized as sex toys are being produced to cater to all sexual preferences and gender identities.

For

Health and Wellness Industry

With the increased personalization of sex toy products, there is an opportunity for the health and wellness industry to explore more advanced materials that are body-safe and environmentally friendly for adult toys.

Trend signals

Trend signals for Customized Intimacy

Trend score 5.5 out of 10, from popularity 77%, activity 81%, freshness 8%.

Popularity77%
Activity81%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America