CATEGORY
Naughty

Naughty Trend Clusters

19 trend clusters in Naughty, ranked by re-emergence and updated as new signals surface.

All Trend Clusters

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18 categories · 11,597 trend clusters Every trend cluster, A–Z by category
Cluster Patterns
Trend Cluster
Lifestyle
Published

Understated Intimacy

Sex toys and accessories are given a millennial-friendly minimal makeover

Score3.6
Momentum—
Popularity55%
Activity45%
Freshness8%

Reflective of how branding-conscious Millennials are, products designed to enhance their sex lives are receiving a muted, minimalist re-brand. A far cry from the typical product and packaging design seen in the industry, this change demonstrates how important image and design is to this demographic.

3 evidence articles50% men · 50% women
Megatrends
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Trend Cluster
Naughty
Published

App-Connected Intimacy

A prompt for convenience sees consumers turn to apps for pleasure

Score3.1
Momentum—
Popularity35%
Activity49%
Freshness8%

While apps like Tinder have dominated the market for dating, a shift towards apps and products that aid intimacy in an on-demand fashion are on the rise. The connected consumer is accustom to instant gratification, which is being capitalized on with apps that deliver excitement at any moment.

6 evidence articles30% men · 70% women
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Trend Cluster
Naughty
Published

Customized Intimacy

Consumer preference for a tailored experience sparks custom bedroom products

Score5.5
Momentum—
Popularity77%
Activity81%
Freshness8%
Patterns

The personal nature of intimacy products has sparked consumers to prefer customized variations that provide an enhanced sense of comfort and familiarity.

4 evidence articles30% men · 70% women
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Trend Cluster
Naughty
Published

Food-Flavored Intimacy

Bedroom products get a food-inspired overhaul for consumers craving novelty

Score2.4
Momentum—
Popularity38%
Activity25%
Freshness8%

Seeking escapism in the everyday, consumers are turning to food-focused intimacy products for a sense of excitement and novelty. This shift toward intriguing and obscure variations on traditional products denotes a preference for adventurism in a wide variety of everyday activities.

2 evidence articles50% men · 50% women
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Trend Cluster
Naughty
Published

Connected Pleasure

Products for personal stimulation are given a connectivity focused overhaul

Score4.0
Momentum—
Popularity44%
Activity69%
Freshness8%
Patterns

As consumers become increasingly unable to part with digital devices, brands are responding in kind with connected intimacy toys.

4 evidence articles50% men · 50% women
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Trend Cluster
Fashion
Published

Cavalier Couture

Medieval-inspired fashions offer a whimsical European edge

Score5.9
Momentum—
Popularity81%
Activity86%
Freshness8%

Fashion consistently takes cues from the past, and the Middle Ages is one period in which designers are increasingly looking for inspiration.

7 evidence articles30% men · 70% women
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Trend Cluster
Art & Design
Published

Naughty Housewares

Home accents become more daring and risque

Score5.7
Momentum—
Popularity83%
Activity78%
Freshness8%
Patterns

Your home is your haven, a place where you don't have to answer to anyone -- or explain yourself. With this in mind, product designers are creating crude and provocative housewares that appeal to consumers' more risque tastes.

5 evidence articles50% men · 50% women
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Trend Cluster
Fashion
Published

Angelic Advertising

Heavenly figures convey innocence & trustworthiness in marketing

Score5.3
Momentum—
Popularity74%
Activity77%
Freshness8%

While some advertisers are trying to get consumer attention through blood, gore and horrific images, others are going in exactly the opposite direction.

7 evidence articles30% men · 70% women
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Trend Cluster
Lifestyle
Published

Repackaged Convention

A new spin on prophylactics reminds consumers of their importance

Score4.6
Momentum—
Popularity70%
Activity59%
Freshness8%

Although most consumers have been taught the importance of using prophylactics, traditional marketing tactics may not be enough to encourage their use.

5 evidence articles50% men · 50% women
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Trend Cluster
Fashion
Published

Playground Pin-Ups

Photographers mix innocence and sin in risque jungle gym shots

Score5.1
Momentum—
Popularity65%
Activity81%
Freshness8%
Patterns

The playground is becoming a favorite theme of photographers, who are using it as a background for often risque photography. Fashion photography, especially, is becoming more non-traditional in that the fashion story is often just as—if not more—important as the clothes featured.

5 evidence articles50% men · 50% women
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Showing 10 of 19 trend clusters