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Naughty Consumer Insights

Understated Intimacy
Sex toys and accessories are given a millennial-friendly minimal makeover
Implications - Reflective of how branding-conscious millennials are, products designed to enhance their sex lives are receiving a muted, minimalist re-brand. A far cry from the typical product and packaging design seen in the industry, this change demonstrates how important image and design is to this demographic.
Workshop Question — What's a negative stereotype have about your industry or product category? What would it look like if you were to turn that completely on its head?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Connected Intimacy
A prompt for convenience sees consumers turn to apps for pleasure
Implications - While apps like Tinder have dominated the market for dating, a shift towards apps and products that aid intimacy in an on-demand fashion are on the rise. The connected consumer is accustom to instant gratification, which is being capitalized on with apps that deliver excitement at any moment.
Workshop Question
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Customized Intimacy
Consumer preference for a tailored experience sparks custom bedroom products
Implications - The personal nature of intimacy products has sparked consumers to prefer customized variations that provide an enhanced sense of comfort and familiarity. As the customization boom continues to permeate a multitude of different industries, the incorporation of such qualities appeals to consumer preference for tailored goods.
Workshop Question
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Food-Flavored Intimacy
Bedroom products get a food-inspired overhaul for consumers craving novelty
Implications - Seeking escapism in the everyday, consumers are turning to food-focused intimacy products for a sense of excitement and novelty. This shift toward intriguing and obscure variations on traditional products denotes a preference for adventurism in a wide variety of everyday activities.
Workshop Question
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Pleasure
Products for personal stimulation are given a connectivity focused overhaul
Implications - As consumers become increasingly unable to part with digital devices, brands are responding in kind with connected intimacy toys. Features like Bluetooth or Internet connectivity offer consumers the option to never disconnect even during private moments, which speaks to a preference for technology over privacy.
Workshop Question
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cavalier Couture
Medieval-inspired fashions offer a whimsical European edge
Implications - Fashion consistently takes cues from the past, and the Middle Ages is one period in which designers are increasingly looking for inspiration. Runways and editorials are showcasing everything from chain mail accoutrements to armor-like apparel, and just as the Middle Ages represented a divergence from classical learning, so too do today's Medieval inspirations represent a desire to break apart from the more classic, conservative apparel prevalent in recent fashion.
Workshop Question
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Naughty Housewares
Home accents become more daring and risque
Implications - Your home is your haven, a place where you don't have to answer to anyone -- or explain yourself. With this in mind, product designers are creating crude and provocative housewares that appeal to consumers' more risque tastes. These novelties allow people to indulge in humor as well as their naughtier sides, without public judgment.
Workshop Question
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Angelic Advertising
Heavenly figures convey innocence & trustworthiness in marketing
Implications - While some advertisers are trying to get consumer attention through blood, gore and horrific images, others are going in exactly the opposite direction. Images themed around angels, serenity and heavenly figures work to convey a feeling of overall trust and innocence (even if they are marketing lingerie), which ultimately generates positive feelings from the viewer and consumer.
Workshop Question
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Repackaged Convention
A new spin on prophylactics reminds consumers of their importance
Implications - Although most consumers have been taught the importance of using prophylactics, traditional marketing tactics may not be enough to encourage their use. Repackaging this product, whether making it more fashionable, unique or exciting in some way, stands to elevate their importance in consumers’ minds once again. Any conventional product can be viewed as boring; thus, it is up to brands to discover new ways to convey an old message.
Workshop Question
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Playground Pin-Ups
Photographers mix innocence and sin in risque jungle gym shots
Implications - The playground is becoming a favorite theme of photographers, who are using it as a background for often risque photography. Fashion photography, especially, is becoming more non-traditional in that the fashion story is often just as—if not more—important as the clothes featured. As such, juxtoposing sensuality against something as innocent as a jungle gym is one way that photographers are attempting to capture the wavering attention of their viewers.
Workshop Question
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends