Category
Lifestyle
Assisted Choices
Trend cluster
Category
Angelic
Advertising
Heavenly figures convey innocence & trustworthiness in marketing.
5.3
Trend score
Trend
What is the Angelic Advertising trend?
Angelic Advertising: While some advertisers are trying to get consumer attention through blood, gore and horrific images, others are going in exactly the opposite direction. Images themed around angels, serenity and heavenly figures work to convey a feeling of overall trust and innocence (even if they are marketing lingerie), which ultimately generates positive feelings from the viewer and consumer.
Trend themes
Themes within the Angelic Advertising trend
Three behaviours holding the trend together01
Innocent Imagery in Advertising
Advertisers are using images themed around angels, serenity and heavenly figures to convey a feeling of overall trust and innocence.
02
Fantasy Photography
The use of fantasy elements like angel wings, picturesque landscapes, etc. are seen in various photoshoots to create an ethereal and angelic aesthetic.
03
Humor with Angels as a Theme
The humorous depiction of angels in advertisements and commercials is gaining popularity and providing a refreshing change to the usual depiction.
Industry implications
What the Angelic Advertising trend means for industry
Where the trend changes the playbookFor
Fashion and Photography Industry
The fashion and photography industry has started exploring the theme of angels and is using angelic imagery to create eye-catching editorials and photo series.
For
Beauty and Personal Care Industry
The beauty and personal care industry is using angelic visuals to promote their brand and create a sense of purity and trust.
For
Entertainment and Advertising Industry
The entertainment and advertising industry is using angelic themes with a humorous twist to convey their message and gain customer attention in an unconventional manner.
Trend signals
Trend signals for Angelic Advertising
Trend score 5.3 out of 10, from popularity 74%, activity 77%, freshness 8%.
Popularity74%
Activity77%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Angelic Advertising trend
7 featured examples from Mar 18 to Oct 13, 2011CategoryPop Culture
Forest Nymph Photography
This Paul de Luna WestEast Magazine Editorial is Ghostly and Angelic
The fashion photography industry can capitalize on the trend of spiritual, movement-based photography by creating visually impactful and emotionally evocative campaigns for fashio…
CategoryFashion
Alluring Angelic Photography
The Jessica Stam Flare September 2011 Editorial is Hot and Heavenly
Professional photographers can use the concept of dark and delightful photography to create unique and captivating content for clients in various industries such as fashion and ad…
CategorySocial Good
Angelic Mercenaries
Life Ball 2011 Continues to Fight Disease Through Epic Advertising
The fashion industry can use its resources and influence to create impactful campaigns against different social causes.
CategoryFashion
Angelic Woodland Editorials
This Jenna Fashion Gone Rogue Shoot Gets Heavenly in the Woods
The fashion industry can incorporate lighter and airier designs to capture the ethereal and innocent style showcased in the shoot.
CategoryMarketing
Blundering Celestial Babes
The Lynx Excite 'My Angel Girlfriend' Ad Shows Downfall of the Divine
Deodorant companies could create unique and entertaining advertisements that showcase the benefits of their products in a way that resonates with consumers.
CategoryNaughty
Pristine Pale Photography
Bare by Fenia Labropoulou is Beautifully Divine
Opportunity for photographers to experiment with artistic beauty and challenge conventional visual aesthetics.
CategoryFashion
Wickedly Winged Campaigns
The Paul Mitchell 'Angels' Shoot is Saucy and Steamy
Creative product campaigns for hair care companies such as Paul Mitchell can incorporate unique themes and strong visuals to capture consumers' attention and promote a product.
