On May 21st of 2011, infamous twin designer brothers Dan and Dean Caten from DSquared2 will be behind the scenes for the much-anticipated Life Ball 2011 event in Vienna. Life Ball has been raising money through the fashion industry to help the fight against HIV/AIDS since 1993 with unique approaches and fabulous fashionable experiences. Susanne Stemmer and Markus Morianz photographed this year's campaign with such divinity and vibrancy.
Emulating a Roman theme with an angelic approach, 'The Wings of Tolerance' is the underlying motif for Life Ball 2011. HIV/AIDS is such a complex and deadly disease that claims the lives of countless individuals per year; however, what this year's ball is expecting to provide is more knowledge on the subject, and to raise as much as it can to help eliminate HIV/AIDS once and for all.
Key Themes Behind This Trend
- Fashion Industry for a Cause
- Fashion industry's involvement in social causes is a trend that is gaining momentum. It provides companies with a competitive edge by embodying corporate social responsibility.
- Transformative Fundraising Events
- Life Ball's transformative fundraising events technique has the potential to create proactive movements that spread awareness of social causes.
- Theme-based Campaigning
- The trend of designing theme-based campaigns can result in visually striking and thought-provoking advertising campaigns.
Where This Applies
- Fashion Industry
- The fashion industry can use its resources and influence to create impactful campaigns against different social causes.
- Event Management Industry
- Event management industry can take inspiration from Life Ball's event techniques and make fundraising events more memorable and effective.
- Advertising Industry
- The advertising industry can play a significant role in raising awareness of different social causes by designing creative and innovative advertising campaigns.
