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Repackaged Convention

A new spin on prophylactics reminds consumers of their importance

Implications - Although most consumers have been taught the importance of using prophylactics, traditional marketing tactics may not be enough to encourage their use. Repackaging this product, whether making it more fashionable, unique or exciting in some way, stands to elevate their importance in consumers’ minds once again. Any conventional product can be viewed as boring; thus, it is up to brands to discover new ways to convey an old message.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 28 Examples:
997,927 Total Clicks
Date Range:
Feb 11 — Nov 11
Trending:
Warm

Featured Examples

Haute Couture Contraceptives
Haute Couture Contraceptives
The Chanel Condoms Urge You to 'Keep It Classy'
This Valentine's Day, make sure you up the ante with these Chanel Condoms. I'm sure that lovin' like this only comes once in a blue moon, so why not enjoy it on the most romantic day of the year. Urging… MORE
Couture Latex Brands
Couture Latex Brands
This Marc Jacobs Condom May Appeal to the Brand's Male Fans
Simply packaged in black and white, these beauties aren't makeup samples or rejuvenating serums, but are actually sturdy Marc Jacobs condoms. Luxury fashion houses are redefining "safe sex" with this… MORE
Contraceptive-Locating Apps
Contraceptive-Locating Apps
NYC Condom Finder App Makes the Big Apple the Safest City for Sex
If you have a hot and steamy date but are without rubbers, you can quickly look up where to find them (for free!) with the NYC Condom Finder app. Recently launched as part of National Condom Awareness… MORE
Sporty Condom Campaigns
Sporty Condom Campaigns
The Durex Performa Sign Markets to the Crowd During Half Time
Durex Performa aimed to please an arena-filled audience of sports fans with its handheld poster, rooting for its own sexy team. Shaped like its condom products with a ticking clock on the front, attention… MORE
Fashion House Prophylactics
Fashion House Prophylactics
The Louis Vuitton Condom is Stimulatingly Sexy
Ever felt like your member was just too fancy for regular, run-of-the-mill condoms? If this is the case, you should definitely check out the Louis Vuitton condom -- it’s totally ballin'! The Louis Vuitton… MORE
Eco-Friendly Condoms
Eco-Friendly Condoms
L. Condoms are Women-Empowering and Environmentally Sustainable
Founder Talia Frenkel has created a line of condoms called L. Condoms which are incredibly environmentally friendly and are geared more towards women. The L.Condom was developed as a way to blend social… MORE
Prophylactic Purses
Prophylactic Purses
Bags by Mags 'I'm Covered' Collection Empowers Women
Thanks to the Bags by Mags 'I'm Covered' collection of handbags, you'll never be without condoms again. Created by handbag designer Maggie Kervick, in collaboration with LifeStyles condoms, the 'I'm Covered'… MORE

Related Examples

44 Pop Culture Prophylactics
44 Pop Culture Prophylactics
From Rap Star Rubbers to Haute Couture Contraceptives
Prophylactic Belts
Prophylactic Belts
Love Buckle Cinches Your Waist and Holds a Condom
12 Couture Condoms
12 Couture Condoms
From Fashion House Prophylactics to Rap Star Rubbers
Empowering Prophylactics
Empowering Prophylactics
The L. Condoms Promote Safe Sex for a Cause
Viagra Condoms
Viagra Condoms
The Durex Viagra Condom is the Ultimate Stimulating Contraceptive
Cautious Condom PSAs
Cautious Condom PSAs
The MTV Sexidents Campaign Educates on Safe Condom Use
11 Daring Durex Campaigns
11 Daring Durex Campaigns
From Typeface Condom Ads to Rubber Rabbit Sexvertising
Suggestive Skin Campaigns
Suggestive Skin Campaigns
Durex Fetherlite Ultima Condoms Ads Promise Sensitivity
Commemorative Regal Rubbers
Commemorative Regal Rubbers
These Crown Jewels Condoms Celebrate the Royal Wedding
Eco Charity Condoms (UPDATE)
Eco Charity Condoms (UPDATE)
Sir Richard's Condoms Are a Philanthropic Pleasure
Condom Company Sex Toys
Condom Company Sex Toys
Trojan Vibrations Offers Vibrators to Enhance Sexual Experiences
Contraceptive Cell Phone Charms
Contraceptive Cell Phone Charms
Interesting Imported Condoms a Hit With Cool Chinese Students
Classified News Rubbers
Classified News Rubbers
DickiLeak Condoms Now Out in the Open for the Public's Pleasure
Plaid Prophylactic Packaging
Plaid Prophylactic Packaging
Sir Richard's Condoms Have Stylish Covers
Cost-Conscious Contraceptive Ads
Cost-Conscious Contraceptive Ads
Sir Richard's Condoms Prevent Parents with Dependents
Erotic Inspiration Condoms
Erotic Inspiration Condoms
The Kung Fu Sutra Condoms Will Do More Than Just Protect
Luxury Prophylactics
Luxury Prophylactics
The Original Condom Company Sells Rubbers in Ring Boxes
play_circle_filled Rabbit-Themed Rubbers
Rabbit-Themed Rubbers
Big Richard Condoms Are for Those Energized Bunnies in Bed
100 Contraceptive Innovations
100 Contraceptive Innovations
From Condom-Clogged Drains at the Commonwealth Games 2010 & Beyond
Climactic Creative Ads
Climactic Creative Ads
The Willy Wrapper 'History of Protection' Video is a Scream
Condom Butterfly Nets
Condom Butterfly Nets
These Carex ‘Ultra Safe' Print Ads Make Safe Sex a Sport
55 Clever Contraception Campaigns
55 Clever Contraception Campaigns
From Safe Sexvertising for the Pill to Rapper Condoms
Rainforest Rescue Contraceptives
Rainforest Rescue Contraceptives
Condom Production in Brazil Helps Deforestation
Power Birth Control
Power Birth Control
NYC Chooses International Power Button Icon for Condom Wrappers
Condom Give-Aways
Condom Give-Aways
Endangered Species Condoms to Promote Human Birth Control
Odd Rubber Advertisements
Odd Rubber Advertisements
Russian Billboard Promotes Safety and Tires?
play_circle_filled Blunt Safe Sex Campaigns
Blunt Safe Sex Campaigns
IT T-Shirts Give You No Excuse Not to Use a Condom
Confusing Abstinence Campaigns
Confusing Abstinence Campaigns
Candie's Says Being Sexy Is Good, Just Don't “Do