A new spin on prophylactics reminds consumers of their importance
Implications - Although most consumers have been taught the importance of using prophylactics, traditional marketing tactics may not be enough to encourage their use. Repackaging this product, whether making it more fashionable, unique or exciting in some way, stands to elevate their importance in consumers’ minds once again. Any conventional product can be viewed as boring; thus, it is up to brands to discover new ways to convey an old message.
Trend Themes
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Luxury Condoms — Luxury fashion houses and high-end brands are redefining safe sex with the trend of condom branding, creating disruptive innovation opportunities in the condom industry.
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Condom-locating Apps — Condom-locating apps are disrupting the traditional way of condom distribution, creating innovation opportunities in the mobile app industry.
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Eco-friendly Condoms — Eco-friendly condoms are creating disruption in the condom industry, as socially conscious consumers demand safer, sustainable and socially responsible products.
Industry Implications
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Fashion — Fashion houses and high-end brands are tapping into the market of safe sex by creating luxury condoms.
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Mobile Apps — Condom-locating apps are creating innovative disruption in the traditional condom industry.
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Health & Wellness — The rise in eco-friendly condoms shows that the health and wellness industry is shifting towards sustainable products.
