Durex Performa aimed to please an arena-filled audience of sports fans with its handheld poster, rooting for its own sexy team.
Shaped like its condom products with a ticking clock on the front, attention was definitely attracted to mini billboard. The objective of the signage was to advertise its condom that contains a special lube inside the sheath which helps the man prolong bedroom excitement. The Durex company chose to market its campaign where the target audience (men of course) was. The stadium was a grand slam idea.
Furthermore, the ticking clock on the sign was an electronic board to represent how much extra frisky time will be played in the naughty boudoir when wearing the Durex Performa condoms. This clever campaign really hit the ball out of the park.