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Prophylactic Purses

Bags by Mags 'I'm Covered' Collection Empowers Women

— November 15, 2011 — Lifestyle
Thanks to the Bags by Mags 'I'm Covered' collection of handbags, you'll never be without condoms again. Created by handbag designer Maggie Kervick, in collaboration with LifeStyles condoms, the 'I'm Covered' collection was created in the hopes of empowering women to carry and use condoms.

The makeup bag, shoulder tote and wristlet from the collection each act as a symbol of a woman's responsibility to and respect for her body, says the Bags by Mags site. The designer comments that today, men who carry condoms are considered prepared while women who do so are considered "bad," and she wants this to change. By carrying one of the pieces from the 'I'm Covered' collection, a women makes a confident statement about safe sex.

In addition, those who purchase an item from the collection will receive a free sample pack of LifeStyles condoms as a gift with purchase.
Trend Themes
1. Contraceptive Fashion - The trend of fashion products that promote safe sex and contraception can be utilized by the fashion industry to create new, innovative and empowering products.
2. Female-centric Marketing - The trend of marketing contraceptives and safe sex towards women can be used by businesses as a disruptive innovation opportunity to create new marketing campaigns for female consumers.
3. Collaborative Marketing - The trend of collaboration between non-fashion companies and fashion designers to promote and sell new products can be utilized by companies in any industry looking to expand their market reach.
Industry Implications
1. Fashion Industry - The fashion industry can create new, innovative clothing items and accessories that promote safe sex and contraception with the current trend of contraceptive fashion.
2. Pharmaceutical Industry - The contraceptive trend in fashion can be utilized by the pharmaceutical industry as an opportunity to partner with fashion designers to promote and sell their products through new marketing campaigns.
3. Marketing Industry - The female-centric marketing trend can be utilized by any industry that has products and services pertaining to safe sex and contraception for women, as a way to create new marketing campaigns and gain more customers.
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