In celebration of Magnum ice cream’s 10th anniversary in the U.S., the frozen dessert brand recently joined forces with beloved fashion designer Rebecca Minkoff to launch a custom insulated handbag. The bag was designed to keep items – like Magnum ice cream's decadent ice cream bars – cool while on the go.
The brands are only releasing a limited number of the Magnum ice cream x Rebeca Minkoff bags, which fans can win via the sweet giveaway. Contests must enter their information online to be entered into the draw. Winners will be randomly selected and contacted via email.
The unusual insulated handbag showcases how brands from unlikely sectors can still team up to broaden their consumer reach and engagement.
Image Credit: Magnum Ice Cream / Rebecca Minkoff
What's Driving This Trend
- Collaborative Branding
- Unlikely sector brands are collaborating to expand their consumer reach.
- Custom Insulation Designs
- Designers are creating insulated bags to promote on-the-go convenience for food and drink items.
- Limited-edition Giveaways
- Limited-edition products are being given away through online contests to boost engagement with brands.
Who This Affects Most
- Fashion Retail
- Brands are incorporating insulation technology to create hybrid fashion accessories with practical applications.
- Food and Beverage
- Businesses are searching for ways to maintain food and drink quality while on-the-go through insulated containers and items.
- Marketing and Advertising
- Marketers are increasing engagement with audiences through unique promotional products and social media contests.
