Philadelphia Cream Cheese, the iconic cream cheese brand, recently launched the first-ever Philly Handbag. What sets this handbag apart from traditional bags is the handbag is made of cheesecake. The brand is transforming America’s favorite holiday dessert into this season’s “it” gift.
Taking inspiration from growing dupe culture and the viral "is it cake?" trend, the Philly Handbag gives stylish - and hungry - shoppers a chance to transform a fashion staple into a tasty treat. The new Philly Handbag is available exclusively on Amazon.
“As a brand that has set the cream cheese standard for 150 years, we saw how much fans missed our beloved holiday dessert in the midst of last year’s cream cheese shortage,” said Keenan White, Senior Brand Manager, Philadelphia cream cheese at the Kraft Heinz Company.
Why This Trend Is Growing
- Food-fashion Fusion
- Combining food and fashion into one unique product.
- Limited-edition Edibles
- Creating exclusive, limited-edition food items for special occasions and holidays.
- Viral Marketing
- Using social media trends and dupe culture to promote products and generate buzz.
Industries Being Reshaped
- Food and Beverage Industry
- Innovating unique food items that break traditional molds and connect with consumers emotionally.
- Fashion Industry
- Expanding the definition of what fashion can be to include edible products.
- E-commerce Industry
- Utilizing e-commerce platforms to distribute limited-edition products and drive online sales.
