The Magnum Remix Range Mixes Together Popular Flavors
Michael Hemsworth — January 27, 2022 — Marketing
References: magnumicecream & foodbev
The Magnum Remix range is being launched by the Unilever-owned ice cream brand as a lineup of frozen treats that will provide consumers with a way to enjoy some of their favorite flavors in an unexpected new way. The ice cream bars come in three flavor options including Magnum Almond Remix, Magnum Classic Remix and Magnum White Chocolate & Berry Remix, which each come in boxes of three. Priced at £3.99 and launching in the UK, the ice cream bars are a series of ways to consumers to try something new without stepping too far outside their comfort zone.
Unilever Brand Experience Director, Ice Cream, UK, Horacio Cal commented on the new Magnum Remix range saying, "Magnum Remix are supercharged versions of our much-loved classics, shining a light on our core range. By introducing remixed versions of our already popular range, we can delight fans but also reach new customers and create even more opportunities for shoppers to try Magnum…We want to continue to drive value and expand our customer base to help retailers profit from the growing ice cream category.”
Unilever Brand Experience Director, Ice Cream, UK, Horacio Cal commented on the new Magnum Remix range saying, "Magnum Remix are supercharged versions of our much-loved classics, shining a light on our core range. By introducing remixed versions of our already popular range, we can delight fans but also reach new customers and create even more opportunities for shoppers to try Magnum…We want to continue to drive value and expand our customer base to help retailers profit from the growing ice cream category.”
Trend Themes
1. Remix Ice Creams - Creating new versions of popular ice cream flavors to encourage consumers to try something new.
2. Blended Flavors - Mixing together unexpected flavor combinations to create unique ice cream experiences.
3. Value-driven Innovation - Expanding customer base and increasing profits by creating affordable new versions of existing products.
Industry Implications
1. Ice Cream - Ice cream manufacturers can innovate by remixing existing flavors and creating new and unique taste sensations.
2. Retail - Retailers can profit from the growing ice cream category by offering affordable, value-driven products that appeal to a wide range of customers.
3. Food and Beverage - Innovation in the food and beverage industry can come from combining unexpected flavors to create new and interesting products.
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