New York-based photographer Talia Chetrit imagines the Acne Studios Musubi Bag in a sexually explorative way for the Spring/Summer 2022 season. Talking about the new project, Jonny Johansson states that “I have long admired the work of Talia Chetrit because she treats everything in a singular, very personal way. This project was her idea entirely — we just sent her some bags to photograph as she wished.”
The new shot features nude male bodies and it is meant to capture the strength and structure that is true to the Musubi Bag's form. It also beautifully showcases the contrast that lies between skin and leather to deliver a campaign that is both provocative and poignant for the season.
Image Credit: Talia Chetrit
Why This Trend Is Growing
- Sexually-charged Product Imagery
- Opportunity for brands to capture attention and differentiate themselves with provocative and meaningful photography of their products.
- Celebrating Contrasts
- Opportunity to feature contrasting elements in product marketing campaigns to evoke emotion and create a unique brand identity.
- Collaborating with Singular Artists
- Opportunity for brands to work with individual artists to create unique, personalized campaigns that reflect the brand's values and aesthetic.
Industries Being Reshaped
- Fashion
- Incorporating provocative and meaningful imagery of products could help fashion brands differentiate themselves and capture attention.
- Photography
- Opportunity for photographers to collaborate with brands to create unique and engaging marketing campaigns that celebrate products in a new way.
- Advertising
- Collaboration between brands and artists to create personalized campaigns could become a disruptive innovation in the advertising industry.
