Category
Lifestyle
Assisted Choices
Trend cluster
Category
Playground
Pin-Ups
Photographers mix innocence and sin in risque jungle gym shots.
5.1
Trend score
Trend
What is the Playground Pin-Ups trend?
Playground Pin-Ups: The playground is becoming a favorite theme of photographers, who are using it as a background for often risque photography. Fashion photography, especially, is becoming more non-traditional in that the fashion story is often just as—if not more—important as the clothes featured. As such, juxtoposing sensuality against something as innocent as a jungle gym is one way that photographers are attempting to capture the wavering attention of their viewers.
Trend themes
Themes within the Playground Pin-Ups trend
Three behaviours holding the trend together01
Playground as a Fashion Theme
Photographers are increasingly using the playground as a background for fashion photography in an attempt to create non-traditional visual stories.
02
Revival of Vintage Housewife Style
Editorials, ads, and artwork that pay tribute to the vintage housewife style are popular, appealing to both men and women who admire the progress of modern society and vintage styles.
03
Edgy Fashion Photography
Fashion photography is moving away from traditional high fashion luxury publications into edgier, avant-garde ones that appeal to the younger generation of consumers, whose ideas about beauty extend beyond the confines of tradition.
Industry implications
What the Playground Pin-Ups trend means for industry
Where the trend changes the playbookFor
Fashion Photography
Fashion photographers can explore using unconventional themes, such as playgrounds, and challenge traditional concepts and inspire non-traditional visual stories.
For
Vintage Fashion and Retail
Retailers can create campaigns and products that revive the vintage housewife style which appeals to both vintage style lovers and those who admire the progress of modern society.
For
Alternative Fashion Publications
Smaller, more niche publications that showcase the progressive shift in fashion and are reflective of a greater societal shift in ideals can cater to the younger generation of fashionistas who have broken free of convention.
Trend signals
Trend signals for Playground Pin-Ups
Trend score 5.1 out of 10, from popularity 65%, activity 81%, freshness 8%.
Popularity65%
Activity81%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Playground Pin-Ups trend
5 featured examples from Oct 29, 2010 to Sep 15, 2011CategoryPop Culture
Playful Patterned Photography
The Mikael Schulz June 2011 Costume Magazine Editorial is Super Hot
Fashion designers have an opportunity to innovate by incorporating playful and diverse patterns in their designs.
CategoryNaughty
Edgy Playground Pin-Ups
Bruno Maric Captures Subcultural Beauty With Black-and-White Shots
The beauty industry can take advantage of the trend towards subculture beauty by creating unique and unconventional products and aesthetics for these types of consumers.
CategoryFashion
Sunny Summer Shoots
The Playful Andrew Kuykendall Clay Magazine Editorial is Breezy and Cool
Disruptive innovation opportunity: Implement virtual reality shopping experiences to enhance customer engagement.
CategoryPop Culture
Hot Housewife Looks
This Eniko Mihalik Vogue Nippon Spread Shows the Stylish Side of Housework
The fashion and apparel industry can leverage the vintage housewife trend to create new collections that celebrate practical and glamourous household tasks.
CategoryFashion
Provocative Playground Portraits
‘Lullaby' by Willy Vanderperre Tells a Twisted Story
The fashion industry can take inspiration from Love Magazine's avant-garde shoots and Vanderperre's unconventional playground fashion photography in creating innovative and unique…
