The Mikael Schulz June 2011 Costume Magazine editorial will send you straight back to the playground with the variety of playful patterns it showcases. Model Milly Simmonds brings the patterns to life in a painted concrete jungle with colors complementing the colors and textures of the designs that she is rocking. Simmonds’ auburn hair and defined bone structure help create a series of perfectly unified photos. With styling by Maiken Winther for this spread appropriately entitled ‘Patterned Play,’ the shoot is fun-filled, aesthetically alluring and sets the pace for a variety of new and exciting summer and autumn styles.
Implications - Consumers look to editorials such as this one to stretch the boundaries of fashion and show them styles that are innovative, daring and different. Shoots that are simple in staging make room for more intricate styling to be the focal point and serve this exact purpose for viewers.