A prompt for convenience sees consumers turn to apps for pleasure
Implications - While apps like Tinder have dominated the market for dating, a shift towards apps and products that aid intimacy in an on-demand fashion are on the rise. The connected consumer is accustom to instant gratification, which is being capitalized on with apps that deliver excitement at any moment.
Trend Themes
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App-connected Intimacy — Apps and products that aid intimacy in an on-demand fashion are on the rise.
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Bluetooth Intimacy Gadgets — Activity trackers and sex toys with Bluetooth are gaining popularity, allowing users to track and share intimate statistics with their partner through smartphone apps.
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Explicit Hook-up Apps — Apps that abandon all pretense and market themselves as strictly for hook-ups and casual sex are gaining user attention.
Industry Implications
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Sex Toys — Manufacturers can develop Bluetooth-enabled sex toys and narrative-focused pleasure devices to provide hands-free and personalized experiences for customers.
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Dating and Hook-up Apps — Developers can create highly specialized apps like Mixxxer and 3nder to cater to specific user interests with the help of mobile functionality and geolocation features.
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Wearable Technology — Companies can create intimacy gadgets like the Sexfit by Bondara that track intimate statistics and enhance pleasure with added features like LED lights and vibrations.
