Understated Intimacy

Sex toys and accessories are given a millennial-friendly minimal makeover

Implications - Reflective of how branding-conscious millennials are, products designed to enhance their sex lives are receiving a muted, minimalist re-brand. A far cry from the typical product and packaging design seen in the industry, this change demonstrates how important image and design is to this demographic.

Workshop Question - What's a negative stereotype have about your industry or product category? What would it look like if you were to turn that completely on its head?
SCORE 7.1
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Megatrends
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95,942 Total Clicks
Jun 17 - May 19
Fresh and Warm
Featured Examples
Intimacy Product Subscription Services - 'Maude' Offers Sex Essentials Direct-to-Consumer
SCORE 7.5
Warm 12,663 Clicks Pub: Oct 18, 17
Intimacy Product Subscription Services
'Maude' Offers Sex Essentials Direct-to-Consumer
‘Maude’ comes as the world’s first unisex sex essentials subscription service that will provide subscribers with everything they need when it comes to intimacy. Boasting simplified... [More]
Female-Focused Intimate Toys - The Pom by Dame Products Was Designed by Women for Women
SCORE 8.1
This Year and Hot 4,827 Clicks Pub: Oct 22, 18
Female-Focused Intimate Toys
The Pom by Dame Products Was Designed by Women for Women
Dame Products, a female-led sex toy company, decided to take the patriarchy out of the vibrator by designing a handheld device that looks more like an ovular blob and not any sort of phallus. Known... [More]
Mature Intimate Skincare - MegsMenopause Offers Products for Perimenopausal and Menopausal Women
SCORE 5.9
This Month and Warm 90 Clicks Pub: Apr 11, 19
Mature Intimate Skincare
MegsMenopause Offers Products for Perimenopausal and Menopausal Women
Over the last few years, a number of intimate skincare products have been released, mainly with a focus on Millennial consumers but MegsMenopause specifically offers solutions for perimenopausal and... [More]
Millennial-Branded Personal Lubricants - Hallelubeyah Personal Lubricant is 100% Organic
SCORE 1.2
Untested 217 Clicks Pub: Jun 12, 17
Millennial-Branded Personal Lubricants
Hallelubeyah Personal Lubricant is 100% Organic
‘Lovability Inc.’ has released its latest product, Hallelubeyah personal lubricant. This Millennial-branded personal lubricant is 100% organic, vegan and made from freshly tapped... [More]
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