Amsterdam street walkers were shocked when they found a severed arm lying down on the street. If you look closely, you'll see this is a great examples of guerrilla marketing.
The arm was holding a copy of the Death Proof DVD, the latest movie starring Quentin Tarantino. The bloody limbs was found in front of Tuschinski, one of the largest cinemas in the Netherlands.
The campaign was done by New Message.
Implications - Consumers in modern society are only attracted to products that will shock them in some way. Items that contain an element of unconventionality are appealing to those shoppers who want to experience something new.
Severed Arm Holds DVD
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Guerrilla Marketing for Death Proof
- By: NisaraDec 10, 2007 Updated: Aug 3 2011