Clason Stuhlreyer's Dry Cleaning Stunt for Caesars Palace

 - May 24, 2009
References: clasonstuhlreyer &
I love this guerrilla campaign for Caesars Palace by Clason Stuhlreyer. Scandalous notes and Polaroid pictures were left in the dry cleaning of targeted New York City market influencers.

Clason Stuhlreyer’s Caesars Palace campaign clearly implicates each target in a wild party that they never actually attended. The Polaroid pictures depict women in various states of undress, and a handwritten note apologizes for the lipstick stains on the recipient’s pants, informing them that their dry cleaning bill had been taken care of and "Next weekend is on me." The notes are signed by Caesar.