WonderBra has created a spoof of the Cadbury Gorilla commercial we featured a few months ago, adding a little sex appeal to the viral Dairy Milk ad.
In the Wonderbra ad, model and songwriter Jentina hits the drums in nothing but her (Wonderbra) undies). She closes her eyes seductiveley as Phil Collins' In the Air Tonight plays... until the beat kicks in. Then she starts banging around the drums, her boobs bouncing like crazy.
In case you don't remember the original, I added a link, but to summarize, the play-on-words guerrilla campaign features a man in a gorilla suit playing the drums to the same track, but the actual chocolate product is not mentioned until the end.
Just like the original, the product (Wonderbra) isn't featured until the end... except this time, it was featured very prominently throughout. The spoof has become a viral YouTube sensation!
What Makes This Trend Stand Out
- Spoof Advertisements
- Opportunity for businesses to create humorous and unexpected spoof ads to generate viral interest.
- Interactive Marketing
- Opportunity for businesses to engage consumers through interactive and attention-grabbing marketing campaigns.
- Viral Sensations
- Opportunity for businesses to create content that has the potential to go viral and reach a wide audience.
Sectors Adopting This
- Fashion and Apparel
- Opportunity for fashion brands to leverage humor and viral marketing to promote their products in unique ways.
- Entertainment and Media
- Opportunity for entertainment and media companies to create interactive and engaging advertisements that capture consumer attention.
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to use humor and creativity to produce memorable and shareable content for their clients.
