Sexy Camera is a new erotic candid camera TV show on air on March 2008 on FX channel in Italy. To promote the show, AM-NEWTON21 ad agency, Italy came up with this creative guerrilla campaign that reaches the target male audience in their public toilets at pubs and gyms.
The campaign uses soap dispensers to play directly into the show’s erotic spirit, making the guys reach their hand under the skirt of a sexy girl.
The playful act is achieved by covering the face of the dispenser with a sticker showing a sexy girl on which a skirt is attached. The tag line of the campaign is "Enjoy the show."
Art direction by Andrea Savelloni; creative direction by Gabriella Ambrosio and Luca Maoloni; copywriting by Stefano Battistelli.
Playful Guerrilla Ads
More Stats +/-
Social Media Verification Applications
Convenient Urban Transit Bags
Performance-Focused Tailored Suits
Rescue-Themed Advertising Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.