In Tokyo's Shinagawa train station, there is a 47-inch touchscreen billboard that will recognize you. This customized advertisement uses a mounted camera to determine a person's age and gender and will recommend beverages to fit the consumer's profile.
If this all seems a little creepy and 'Minority Report'-ish, then take solace in the fact that this customized advertisement is not the norm, yet. Building "smart" billboards such as this that cater specifically to interests and tastes on a person-to-person basis is still a long way off, unless you are Google.
Key Themes Behind This Trend
- Personalized Advertisements
- The trend of using technology, such as facial recognition, to customize advertisements based on individual interests and profiles.
- Smart Billboards
- The trend of integrating interactive features and advanced technology into traditional billboards to enhance consumer engagement and effectiveness of advertising.
- Targeted Marketing
- The trend of using data analysis and consumer profiling to deliver personalized marketing messages and product recommendations.
Where This Applies
- Advertising
- The advertising industry can explore disruptive innovations by incorporating facial recognition technology and personalization into their campaigns, creating more tailored and impactful advertisements.
- Technology
- The technology industry can capitalize on the demand for smart billboards by developing innovative hardware and software solutions that enable advanced advertising capabilities and analytics.
- Data Analytics
- The data analytics industry has an opportunity to develop advanced algorithms and tools for analyzing consumer behavior and preferences, providing valuable insights for targeted marketing strategies.
