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19 Friendly Competition Marketing Strategies

Ideas to Challenge Competition and Win Over Customers

— December 23, 2013 — Marketing
There are some companies that have been in a friendly competition for as long as they have been in existence. It’s no secret that these companies are trying to steal a competitor’s thunder and when these rivalries are exhibited in the form of a campaign or video poking fun at one another, it’s fun to see who will win the game of one-upmanship.

There are tons of examples of how to steal customers with witty campaigns. One standout campaign is one from McDonald’s that involved simply changing the names of its WiFi networks to entice nearby people in to its restaurants with exclusive deals, since it noticed customers at rival businesses were stealing free access to the Internet.

Another involved an elaborate ‘Phone Swap,’ which had people at a music festival trade their phones when they ran out of battery for a temporary trial run of a brand new Sony Xperia. Again, tons of incentives were given when people made this trade and some lucky winners got to keep their new phones at the end of the festival.

Of course, a company doesn’t have to be in direct competition to steal a bit of thunder from another company. A prime example of this is a hi-tech billboard by British Airways was cleverly parodied in a low-tech way by Domino’s Pizza.
5.7
Score
Popularity
Activity
Freshness
18
Competitor-Mocking Tablet Ads
Competitor-Mocking Tablet Ads
This Microsoft Windows 8 Ad Makes Fun of Apple’s Renowned Feat
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17
Incentivized Phone Trades
Incentivized Phone Trades
Sony Enticed Attendees of 'Way Out West' with a Free Phone Swap
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16
Tech-Mocking Cider Ads
Tech-Mocking Cider Ads
This Ad for Somersby Cider Takes Unsubtle Shots at Apple Product Launches
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15
Chicken Car Commercial Parodies
Chicken Car Commercial Parodies
This Hilarious Jaguar Ad Makes Fun of Mercedez' Chicken Commercial
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14
Epic Viral Holiday Spoofs
Epic Viral Holiday Spoofs
Delov Digital Spoofs Volvo's Epic Split with a Chuck Norris Version
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13
Fake Product Pranks
Fake Product Pranks
Upwell Installed Its Own Multifunctional Light Switch in IKEA
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12
Customer-Attracting WiFi Campaigns
Customer-Attracting WiFi Campaigns
Mcdonalds Uses Funny WiFi Network Names to Attract Customers
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11
Self-Spoofing Ads
Self-Spoofing Ads
Mac Half Life 2 '1984' Teaser Parodies the Classic Apple Ad
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10
Cult-Mocking Ads
Cult-Mocking Ads
Hacienda Restaurant Stirs Up a Controversy with Kool-Aid Cult Billboards
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9
Portly Cereal Icons
Portly Cereal Icons
Fat Tony the Tiger by Ron English Warns Against Sugary Breakfasts
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8
Mocking Mac Advertisements
Mocking Mac Advertisements
The Bryan Evans ‘apple-Fied’ Campaign Mimics Classic Imager
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7
Cheeky Competitor-Costumed Ads
Cheeky Competitor-Costumed Ads
In This Halloween Ad, a Can of Pepsi Dresses Like a Scary Red Soda
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6
Apple-Mocking Campaigns
Apple-Mocking Campaigns
This iPhone 4 Parody Features a Series of Ads Playing Off Brand Slogan
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5
iPhone Mocking Ads
iPhone Mocking Ads
The Samsung Galaxy S Ad Plays on the iPhone 4 Reception Problem
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4
Rival Company Coversation Posters
Rival Company Coversation Posters
'Brandversations' Illustrates Discourse Between Competing Brands
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3
Unbranding Parody Graphs
Unbranding Parody Graphs
This 'Starbucks to the Future' Chart Pokes Fun at Logo Downsizing
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2
Faux Apple Promotion Sites
Faux Apple Promotion Sites
The Scoopertino Website Parodies Fake Apple News and Products
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1
Ironically Blurred Brand Shirts
Ironically Blurred Brand Shirts
This Ironic Nike Shirt Has a Blurred Out Brand Logo
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