This 'Starbucks to the Future' image plays mischievously with the company's tendency to slightly minimize their logo every few years.
Though not everyone is a fan of this concept, unbranding has become a major shift in advertising strategy over the past few years. 'Starbucks to the Future' captures this consumer frustration in the best way possible with satire. The resulting image is playfully humorous, while making an important observation all the same.
Implications - Corporations often change a logo in order to expand the potential of what a corporation could be. When attempting to do so, corporations need to remember to maintain design elements evocative of a company's original logo in order not to completely alienate themselves from their prior identity.