Bryan Evans’ ‘Apple-fied’ advertisements mimic those released on behalf of the Macintosh brand. The California-based fine artist recognized the simplicity that is inherent in Apple campaigns, and replicated this very trait on his blog via a “product + product name + optional hands touching” formula.
It is interesting to take note of Apple’s minimalist approach. White backdrops are often the rule, displaying products with few, if any, embellishments or captions. Evans’ application of this basic concept to the Bic, Wheat Thins and Coca-Cola labels puts a Mac spin on a variety of unrelated products. His project is grounded in his interest in this specific design niche and its potential ability to take root in independent markets, and given the allure of these designs, he may be on to something.