With the massive crowds that gather together during the summer to listen to music, there are a lot of brands that want to take advantage of marketing music festivals—however, it just doesn't cut it anymore to have a company name splashed everywhere.
These marketing tactics employ everything from print to interactive objects and social media to creating exciting and engaging experiences. This year, to get into the Tomorrowland music festival, people are required to wear a bracelet that doubles as their ticket in, which also gives them the ability to instantly become Facebook friends with others at the event. And leading up to this year's event, Stockholm's Malmo Festival had a giant, climbable installation made to advertise the festival ahead of, and at the event.
21 Tactics for Marketing Music Festivals
More Stats +/-
Sandy Composer Portraits
Plug and Play Print Ads
3D Festival Posters
Personalized QR Code Stickers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.