With the massive crowds that gather together during the summer to listen to music, there are a lot of brands that want to take advantage of marketing music festivals—however, it just doesn't cut it anymore to have a company name splashed everywhere.
These marketing tactics employ everything from print to interactive objects and social media to creating exciting and engaging experiences. This year, to get into the Tomorrowland music festival, people are required to wear a bracelet that doubles as their ticket in, which also gives them the ability to instantly become Facebook friends with others at the event. And leading up to this year's event, Stockholm's Malmo Festival had a giant, climbable installation made to advertise the festival ahead of, and at the event.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
