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21 Tactics for Marketing Music Festivals

From Headbanging Beer Campaigns to 3D Festival Posters

— July 23, 2014 — Marketing
With the massive crowds that gather together during the summer to listen to music, there are a lot of brands that want to take advantage of marketing music festivals—however, it just doesn't cut it anymore to have a company name splashed everywhere.

These marketing tactics employ everything from print to interactive objects and social media to creating exciting and engaging experiences. This year, to get into the Tomorrowland music festival, people are required to wear a bracelet that doubles as their ticket in, which also gives them the ability to instantly become Facebook friends with others at the event. And leading up to this year's event, Stockholm's Malmo Festival had a giant, climbable installation made to advertise the festival ahead of, and at the event.
5.8
Score
Popularity
Activity
Freshness
23
Judgemental Public Pianos
Judgemental Public Pianos
This Al Bustan Festival Marketing Stunt Draws Crowds with a Chatty Piano
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22
Groovy Music Festival Apps
Groovy Music Festival Apps
The Lollapalooza Mobile App Keeps You Connected to All the Festivities
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21
Photo-Capturing Beach Balls
Photo-Capturing Beach Balls
HP's Beach Ball Advertising Also Captures Unique Aerial Shots
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20
Moving Bus Music Festivals
Moving Bus Music Festivals
Original Buff is Bringing Tunes on the Road
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19
Music-Themed Social Shopping
Music-Themed Social Shopping
Diesel 'Calvi on the Rocks' Facebook Campaign is Interactive
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18
Incentivized Phone Trades
Incentivized Phone Trades
Sony Enticed Attendees of 'Way Out West' with a Free Phone Swap
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17
Hipster Reform Campaigns
Hipster Reform Campaigns
Primavera Sound's 2013 'Indie Coaching' Ad Has Hipsters Being Trained
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16
DJing Monkey Marketing
DJing Monkey Marketing
The Volt 2012 Festival Promo Mixes Primates and Synthesizers
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15
Science Fiction Concert Branding
Science Fiction Concert Branding
Non-Format Creates the Identity for the Only Connect Festival
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14
GPS Music Festival Apps
GPS Music Festival Apps
Fezzee is a One-Time Stop for the Active Music Festival-Goer
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13
Music Event Apps
Music Event Apps
The Osheaga Festival Teases Its Lineup in a Mobile Game
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12
Music-Materializing Apps
Music-Materializing Apps
The Vibetunes App Lets Deaf People Enjoy Music
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11
Interactive Mobile Music
Interactive Mobile Music
Zoo Records 'Hidden Live 2011' is the First Live Mobile Music Festival
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10
Friend-Making Festival Bracelets
Friend-Making Festival Bracelets
The Tomorrowland Music Festival Bands Create New Facebook Friends
<
9
Zany Festival Trailers
Zany Festival Trailers
The Dominator Festival Trailer 2011 Carnival Art is Thrillingly Dark
<
8
Interactive Branded Photo Booths
Interactive Branded Photo Booths
V Energy 'Power Wall' Offers Engaging Experience to Music Fans
<
7
Social Media-Powered Raffles
Social Media-Powered Raffles
The 'Twombolr' Twitter Raffle Lets Contestants Enter with a Tweet
<
6
Tantrum-Reversing Campaigns
Tantrum-Reversing Campaigns
The 'Children's Voice' Campaign Transforms Tantrums into Performances
<
5
Sandy Composer Portraits
Sandy Composer Portraits
A Beachy Schubert Announces the 2014 East Neuk Classical Music Festival
<
4
Personalized QR Code Stickers
Personalized QR Code Stickers
The Heineken 'U-Code' Sends Customized Messages
<
3
Glowing Paper-Made Spectacles
Glowing Paper-Made Spectacles
The Nordik Impakt Festival is Being Promoted With Neon Paper Shades
<
2
3D Festival Posters
3D Festival Posters
This Giant Climbable Poster for Stockholm's Malmo Festival is Made of Plywood
<
1
Plug and Play Print Ads
Plug and Play Print Ads
The Skol Sensation Audio Print Ads Revolutionizes Print Advertising
<