Original Buff, a Spanish-based company that sells multi-functional head-wear and scarves, recently hosted the world's first moving bus music festival.
The bus careened through the vibrant streets of Barcelona as local bands Gott, Mendetz and Green Gardens rocked the bus and its 46 passengers.
The Flat Music Fest was organized in conjunction with VICE Magazine. Tickets for the event were given away via a social media game called Catch the Buff Man.
The 46 lucky passengers enjoyed the concert and were also turned into the official photographers for the event. They were asked to live post their images to Instagram.
This music festival is an exciting and cost-effective idea for a small companies to garner social media buzz.
Key Themes Behind This Trend
- Moving Bus Music Festivals
- Creating mobile music festivals on buses can provide an exciting and unique experience for attendees.
- Multi-functional Head-wear and Scarves
- Designing versatile head-wear and scarves that serve various purposes can appeal to consumers looking for practical fashion accessories.
- Social Media Games for Ticket Distribution
- Utilizing social media games to distribute event tickets can generate buzz and engage a wider audience.
Where This Applies
- Event Planning
- Event planning companies can explore the concept of moving bus music festivals to offer unique and memorable experiences for their clients.
- Fashion Accessories
- Fashion accessory brands can innovate by designing multi-functional head-wear and scarves that combine style with practicality.
- Social Media Marketing
- Marketers can leverage social media games as a creative way to distribute event tickets, increasing brand visibility and engagement.
