Original Buff, a Spanish-based company that sells multi-functional head-wear and scarves, recently hosted the world's first moving bus music festival.
The bus careened through the vibrant streets of Barcelona as local bands Gott, Mendetz and Green Gardens rocked the bus and its 46 passengers.
The Flat Music Fest was organized in conjunction with VICE Magazine. Tickets for the event were given away via a social media game called Catch the Buff Man.
The 46 lucky passengers enjoyed the concert and were also turned into the official photographers for the event. They were asked to live post their images to Instagram.
This music festival is an exciting and cost-effective idea for a small companies to garner social media buzz.