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Portly Cereal Icons

Fat Tony the Tiger by Ron English Warns Against Sugary Breakfasts

— January 24, 2012 — Lifestyle
Known for his collection of 'Popaganda' figures, which make social statements about today's icons and brands, Ron English has created another figure to add to the lineup: Fat Tony the Tiger.

Like English's Supersized McDonald's figures, the Fat Tony the Tiger figure is a statement against unhealthy food targeted at children. In particular, the pudgy tiger figure -- obviously modeled after Kellogg's frosted flakes mascot Tony the Tiger -- goes against sugary cereals and breakfast foods.

Fat Tony the Tiger is a limited edition figure that comes after the heels of English's guerrilla marketing campaign consisting of parody cereal boxes. English created cereal boxes modeled after popular children's cereals but altered the icons and ad copy -- for example, Frost Flakes became "Sugar Frosted Fat." English then placed the cereal boxes discreetly on grocery store shelves across the United States.
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