Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Fat Tony the Tiger by Ron English Warns Against Sugary Breakfasts

 - Jan 24, 2012
References: popaganda & psfk
Known for his collection of 'Popaganda' figures, which make social statements about today's icons and brands, Ron English has created another figure to add to the lineup: Fat Tony the Tiger.

Like English's Supersized McDonald's figures, the Fat Tony the Tiger figure is a statement against unhealthy food targeted at children. In particular, the pudgy tiger figure -- obviously modeled after Kellogg's frosted flakes mascot Tony the Tiger -- goes against sugary cereals and breakfast foods.

Fat Tony the Tiger is a limited edition figure that comes after the heels of English's guerrilla marketing campaign consisting of parody cereal boxes. English created cereal boxes modeled after popular children's cereals but altered the icons and ad copy -- for example, Frost Flakes became "Sugar Frosted Fat." English then placed the cereal boxes discreetly on grocery store shelves across the United States.