Brooklyn-based art collective MSCHF dropped a Big Fruit Loop that contains 930 calories and weighs around half a pound, which is about equal to half a box of the classic breakfast cereal it was inspired by. "With MSCHF, we are always looking at cultural readymades we can play with," Daniel Greenberg, MSCHF's co-founder, told Food & Wine, "Cereal is, of course, one of those things. When looking at the object and thinking about what we could do with it, enlarging it to fit the size of the box seemed too perfect to pass up."
Across the industry, brands are supersizing their signature products so that people can now enjoy larger-than-life versions of their favorite breakfast cereals, donuts, cookies, spreads and more.
Customers who purchase a $19.99 box will be assigned a color at random.
Why This Trend Is Growing
- Supersized Snacks
- The trend of brands making larger-than-life versions of their signature snacks creates opportunities for companies to offer unique and innovative variations of traditional snacks.
- Novelty Food Items
- Consumer interest in unusual and unique food items such as the Big Fruit Loop creates a space for brands to innovate and create products with an element of surprise and fun.
- Artistic Food
- The creation of food items as art pieces by groups like MSCHF opens up the possibility for unique and creative food offerings in the culinary industry.
Industries Being Reshaped
- Food and Beverage Industry
- The trend of supersizing snacks and novelty food items presents an opportunity for companies in the food and beverage industry to diversify their product lines and capture the attention of consumers seeking new experiences.
- Confectionery Industry
- The trend of creating novelty food items creates opportunities for growth and innovation in the confectionery industry, particularly for companies that focus on unique and unconventional offerings.
- Art and Design Industry
- The creation of food items as art pieces through projects such as the Big Fruit Loop presents opportunities for collaboration and innovation between the art and culinary industries.
