Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Recipeace Campaign Promotes Resolving Conflicts Over Meals

 - Sep 20, 2012
References: leoburnett & ibelieveinadv
Food is often touted with the power of bringing people together, so it is only natural that the Recipeace campaign would revolve around it. In celebration of International Peace Day on September 21, 2012, this social movement aims to join conflicting people through food. As depicted by the colorful and minimalist Recipeace campaign posters, these people can trade bombs for mushrooms, machetes for bread and bullets for fish.

The Recipeace campaign was conceived and executed by the Leo Burnett ad agency based in Chicago, United States. This advertising firm has approached chefs, restaurants, foodies and more to join the Recipeace movement. By doing so, they will pledge for peace through food in various ways, be it cooking, eating, tweeting or more.