It's rarely enough anymore to provide a picture of succulent fruits amidst a beverage's branding; examples like Koel Fresh packaging really make you realize that consumer tastes are changing. Dot Kite Lab worked on the delightful visual identity of these delicious drinks, opting for the pure and modern look of a handful of balanced aesthetic features.
White space was a must, communicating the qualities of health and purity. A single -- and very vibrant -- color was chosen to decorate each label. This is to keep consistency with the simplicity and clarity of the Koel Fresh packaging, but all the while infusing it with a sensory punch. A touch of controlled detailing in the form of little clustered fruit-shaped illustrations speaks of the complexity and the creativity of the juices' flavors.
Doodled Food Branding
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