It's rarely enough anymore to provide a picture of succulent fruits amidst a beverage's branding; examples like Koel Fresh packaging really make you realize that consumer tastes are changing. Dot Kite Lab worked on the delightful visual identity of these delicious drinks, opting for the pure and modern look of a handful of balanced aesthetic features.
White space was a must, communicating the qualities of health and purity. A single -- and very vibrant -- color was chosen to decorate each label. This is to keep consistency with the simplicity and clarity of the Koel Fresh packaging, but all the while infusing it with a sensory punch. A touch of controlled detailing in the form of little clustered fruit-shaped illustrations speaks of the complexity and the creativity of the juices' flavors.
What's Driving This Trend
- Minimalist Packaging
- There is a trend towards using white space and simple aesthetics in packaging, communicating health and purity.
- Vibrant Color Design
- Using a single vibrant color in packaging design can create consistency and add a sensory punch to the product.
- Illustrated Packaging
- Adding small, clustered fruit-shaped illustrations to packaging design can showcase the complexity and creativity of flavors.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can incorporate minimalist packaging, vibrant color design, and illustrated elements to enhance their branding and attract customers.
- Graphic Design
- Graphic designers have opportunities to create visually appealing packaging by utilizing minimalist design, vibrant colors, and illustrations.
- Marketing and Advertising
- Marketing and advertising professionals can explore the use of minimalist packaging, vibrant color design, and illustrated elements to create engaging brand identities for their clients.
