Using cartoon birds and a soft melody to promote McDonald's Happy Meals, the McDonald’s Apple Tree ad is definitely different from what consumers normally see from the major fast food chain. Showing a family of birds as they live in an apple tree throughout the seasons, the animation and soothing tone quickly draws you in.
The McDonald’s Apple Tree ad starts off showing the tree being grown; then, the season quickly changes from spring to winter and back again. The advertisement ends with the birds’ nest being filled with apple slices and the family all flying away with the happy meal box.
Appealing to both parents and kids through the emphasis on family and the use of animation, the McDonald’s Apple Tree ad is a highly effective combination of entertainment and endearment.