This McDonald's France ad spot looks at lockdown from a child's perspective, offering a quirky but relatable take on the past year. In the ad, a fed-up young girl is begging santa to bring a better year come Christmas time. Her voice over is accompanied with a montage of relatable clips, like a family-only birthday party, annoyingly long walks, paranoid parents, awkward zoom calls and chaotic staycations.
In the ad, she begs santa to recognize how hard this year has been for her, requesting that he make Christmas amazing. At the end of the ad, much to the narrator's surprise, it begins to snow. As the ad closes, McDonald's 30 days of Christmas promotion is announced.
Image Credit: TBWABelgium