McDonald's Switzerland takes a humorously relatable approach to its latest McDelivery ad spot. In the ad, consumers are seen doing some typical quarantine activities, both at home, both alone. One woman is drawing and pours out all her pencils on the table. The yellow hue is reminiscent of McDonald's fries, prompting her to deeply inhale the objects, as if she's remembering the smell of McDonald's fries.
The second instance features a man painting his model trains. Dipping the train into a small tub of yellow paint reminds him of McDonald's iconic mustard-based dip, prompting an emotional trip down memory lane. All the while, a romantic song with the lyrics "you are always on my mind" plays in the background.
Image Credit: McDonald's