McDonald's Switzerland takes a humorously relatable approach to its latest McDelivery ad spot. In the ad, consumers are seen doing some typical quarantine activities, both at home, both alone. One woman is drawing and pours out all her pencils on the table. The yellow hue is reminiscent of McDonald's fries, prompting her to deeply inhale the objects, as if she's remembering the smell of McDonald's fries.
The second instance features a man painting his model trains. Dipping the train into a small tub of yellow paint reminds him of McDonald's iconic mustard-based dip, prompting an emotional trip down memory lane. All the while, a romantic song with the lyrics "you are always on my mind" plays in the background.
Image Credit: McDonald's
What's Driving This Trend
- Nostalgia Marketing
- There is an opportunity for businesses to use nostalgia marketing to evoke strong emotions and create memorable ads that resonate with consumers.
- Humorous Advertising
- Humor can be used in advertising to entertain and engage audiences, and to increase brand awareness and customer loyalty.
- Emotional Branding
- Emotional branding can help companies connect with customers on a deeper level, create a sense of loyalty and increase sales.
Who This Affects Most
- Fast Food
- Fast food companies can use nostalgia marketing to create emotional connections with customers and increase brand loyalty.
- Advertising
- Humorous and emotional advertising campaigns can be effective in capturing consumer attention and increasing engagement.
- Retail
- Retail businesses can use nostalgia marketing to create emotional connections with customers and increase sales of products that trigger positive memories.
