The slogan in the Magimix 2011 ad campaign, 'Only the exceptional last,' can refer to a number of things. Mainly, it not only refers to the fact that the Magimix blender is the best of the best, it also addresses the idea that only those exceptional people (in health and lifestyle) last as well.
Conceived by Tel Aviv ad agency Shalmor Avnon Amichay/Y&R Interactive, the Magimix 2011 ad campaign brings home modern society's need to lead healthier lives. The iconic artwork used in the ads show that by doing so, we will naturally enrich and stimulate our lives.
Aside from those deep meanings, the Magimix 2011 ad campaign is also fun and colorful, just as the blending process should be.
Implications - As consumers continue their attempts to maintain healthy lifestyle, the importance of products that help you stay fit increases. Those who want to lead a healthy lifestyle would like to do so with a brand name and product they can trust. Businesses that seek to stand out in the competitive marketplace for nutritious products should seek to create memorable commercials that establish their brand in the minds of the public.