Allplants's ad understands how hard it is to transition to a vegan diet, rolling out a hilariously relatable ad spot that reminds consumers to just do their best. The New Year is typically the time consumers aim to implement dietary changes. As the plant-based movement gains more traction, challenges like 'Veganruary' - cutting out meat for the entire month - are becoming more popular.
The ad opens with the narrator revealing the lead character's darkest secret - she proclaims to be a vegan but shamefully eats cheese when alone in her car. The tone quickly shifts as the narrator takes a more understanding approach, revealing Allplant's delicious plant-based meal options, which make it easy to make the switch to veganism.
Image Credit: Allplants / Snap LDN