The Heinz Drawing ad cleverly highlights the strong brand image of the iconic red ketchup bottle. In the ad, a variety of participants are asked to preform the simple task of drawing ketchup. A montage of different people completing the task plays through, highlighting a diversity in age and global location.
As the ad progresses, the consumers begin to show what they drew, revealing a red Heinz ketchup bottle nearly 100% of the time. The interesting ad used real consumers as an example for the power behind the image of Heinz, with one consumer even stating "it's the only ketchup I know". Heinz emphasizes that each consumer did this without prompt, highlighting both loyalty and recognition.
Image Credit: Heinz