Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Caminho de Casa Print Ads Take a Fairytale Turn

 - Nov 21, 2011
References: ideia3.br & ibelieveinadv
There is something pretty magical about restaurants that are open 24 hours, and the Caminho de Casa ad campaign captures that feeling perfectly. Although most people never have to fear being late for a queen or having their car turn into a pumpkin, the magical quality in this campaign lies in the presentation of joviality from the evening continuing until the wee hours of the morning.

Conceived and executed by Ideia3 Comunicação, an ad agency based in Brazil, the Caminho de Casa ad campaign not only uses the Cinderella and Alice in Wonderland fairytales accurately and to great effect, it also capitalizes on society's current obsession with these stories and fables. Become mesmerized by this enchanting ad campaign.