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Fabric Food Ads

The Issey Miyake Pleats Please Campaign Depicts Delicious Fashion

— April 9, 2013 — Marketing
The Issey Miyake Pleats Please ad campaign serves up some delicious style for the spring and summer season. Of course, these particular looks featured in the print ads will have people craving something other than clothes. From swirling ice cream cones to slathered pieces of toast, the Issey Miyake Pleats Please ad campaign depicts fabric-made food that incapsulates many people's indulgences and cravings when it comes to fashion.

Conceived and executed by Japan-based Taku Satoh Design, the Issey Miyake Pleats Please ad campaign was art directed by Taku Satoh himself. The sumptuous images were shot by photographer Yasuaki Yoshinaga and designed by Shingo Noma. The campaign celebrates the 20th anniversary of the brand's Pleats Please line.
Trend Themes
1. Fabric-made Food - The trend of incorporating fabric-made food in fashion ads presents opportunities for innovative textile designs and printing techniques.
2. Indulgence in Fashion - The trend of depicting indulgent food cravings in fashion ads provides opportunities for creating unique and attention-grabbing campaigns that appeal to consumers' desires.
3. Artistic Ad Campaigns - The trend of combining art, photography, and design in fashion ad campaigns opens up opportunities for collaboration between different creative disciplines.
Industry Implications
1. Fashion - The fashion industry can leverage fabric-made food trends to create unique clothing designs and accessories that resonate with consumers.
2. Textile Manufacturing - The textile manufacturing industry has the potential to explore innovative printing techniques and materials to meet the demands of fabric-made food trends in fashion ads.
3. Advertising and Marketing - The advertising and marketing industry can capitalize on the trend of indulgence in fashion ads by developing compelling campaigns that tap into consumers' cravings and desires.
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