- Jul 17, 2014
National Ice Cream Day is Sunday, July 20th and these fashionable ice cream innovations celebrate the indulgent event. Sweet Sundae pumps and ice cream truck editorials are just some of the many examples of frozen treat design and branding in the world of fashion.

Recognized as a symbol of indulgence, ice cream is often associated with words like delicious and decadent, descriptions that epitomize each of these bold ice cream innovation examples.

Standouts from the list Include designer Lara Atkinson's Fashion Pop concept that features edible ice cream versions of designer collections. Flavours in the series are inspired by the clothes of Kenzo, Louis Vuitton and Alexander McQueen among others. Another notable example is designer Henry Holland's pop-up shop that transforms an old ice cream truck into a retail space.

From Sweet Sundae Pumps to Ice Cream Truck Editorials: