Frozen Treat Fashion Photography

The Prestage Magazine I-Scream Editorial is Deliciously Lickable

The time for ice cream might soon be over for some, but that won't stop anyone from thoroughly enjoying the Prestage Magazine I-Scream photo spread. Short, sweet and simple, it is filled with lickable looks thanks to the slew of candy-coated colors used throughout. The most captivating part of the editorial has to be how the backdrop playfully interacts with the model herself.

Shot by Rotterdam-based photographer Nathalie Odette, the Prestage Magazine I-Scream photo spread was quirkily illustrated by Liselotte Wijma. Styled by Nuray Kursun, with hair and makeup by Charlotte Mailhe, the features some subtly hipster outfits that is made even more spunky thanks to the blue streaked hairstyle. Yet overall the looks are as simple as the shoot itself.

Food-inspired Fashion
There is an opportunity for fashion and food industries to collaborate and create innovative food-inspired clothing lines, influenced by the success of the Prestage Magazine I-Scream editorial.
Playful Photography Backdrops
Photographers can experiment with interactive and playful backdrops, inspired by the success of the Prestage Magazine I-Scream editorial.
Candy-colored Aesthetics
The use of candy-colored aesthetics in various industries can appeal to younger generations and create new markets inspired by the success of the Prestage Magazine I-Scream editorial.

Sectors Adopting This

Fashion
The fashion industry can find innovative opportunities by tapping into food-inspired designs and playful photography backdrops.
Photography
The photography industry can innovate by offering playful and interactive photography backdrops.
Food
The food industry can create marketing opportunities through candy-colored aesthetics and product collaborations with food-inspired fashion design inspired by the Prestage Magazine I-Scream editorial.
SCORE
6.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 96%
Freshness 8%