From Creative Excuse Ads to Heroic Soccer Nerd Films
Alyson Wyers — July 22, 2014 — Marketing
The current trend of weaving story into content marketing resulted in a number of innovative storytelling techniques. This can be through different social media platforms to interact and engage with audiences, or by using emotional stories in commercials. Connecting with consumers through personal experiences can cross a variety of media channels.
One of these attention-grabbing storytelling techniques is putting a new twist on a familiar story or fairytale. This can be seen in theatrical taxi rides, where a theater troupe placed actors in the driver seat to tell the story of Othello with passengers. The short film method gained popularity recently, where brands tell a good story that is almost irrelevant to the product being sold, such as tennis romance ads. Using first person storytelling is another way to go, as evidenced with literature adventure ads.
One of these attention-grabbing storytelling techniques is putting a new twist on a familiar story or fairytale. This can be seen in theatrical taxi rides, where a theater troupe placed actors in the driver seat to tell the story of Othello with passengers. The short film method gained popularity recently, where brands tell a good story that is almost irrelevant to the product being sold, such as tennis romance ads. Using first person storytelling is another way to go, as evidenced with literature adventure ads.
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