These fairy tale campaign ads for OMO show that classic stories like Hansel and Gretel, The Princess and the Frog and Alice in Wonderland all have one thing in common besides having happy endings—they all involved getting a little dirty.
Each of the ads depicts a scene from the iconic stories, where dirt is in abundance as Alice gets ready to take a fall down the rabbit hole, Gretel pigs out on candy and a princess goes to kiss her frog prince in the middle of a swamp. From the perspective of OMO, if these storybook characters had stayed totally clean, these stories would not have been told in the way that we know them today. The 'Dirt Makes Good Stories' ads were created for OMO's laundry products by the Loew agency in Istanbul.
Messy Storybook Ads
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