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Heroic Soccer Nerd Films

This Pepsi World Cup Short Film Was Directed by Idris Elba

— May 28, 2014 — Lifestyle
Pepsi is unveiling a new World Cup short film set to the song 'Unstoppable' by Dutch producer and DJ R3HAB and dance-music sensation Eva Simons. The song, which celebrates the drive and talent that we all possess, was created exclusively for the 'Pepsi Beats of the Beautiful Game' album. It was inspired by the big-room sound and high energy of soccer stadiums.

The film is directed by British actor Idris Elba of 'The Wire' and 'Mandela: Long Walk to Freedom' fame. The video depicts a schoolboy is subjected to relentless bullying, until his bullies discover that he has some pretty dope soccer skills. Elba wrote the script and set the story not in the present time but back in the 1970s, considered the golden age of World Cup soccer.
Trend Themes
1. Short Film Marketing - Disruptive innovation opportunity: Explore the use of short films as a creative marketing strategy to engage and captivate audiences.
2. Exclusive Music Collaborations - Disruptive innovation opportunity: Partner with renowned musicians to create exclusive songs for branded content, enhancing the overall experience and emotional connection for consumers.
3. Nostalgic Storytelling - Disruptive innovation opportunity: Embrace the power of nostalgia by setting stories in different time periods to tap into cultural sentiments and evoke strong emotional responses.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity: Collaborate with filmmakers and musicians to create engaging branded content that connects with consumers on a deeper level.
2. Sports Marketing - Disruptive innovation opportunity: Utilize storytelling techniques to create compelling sports marketing campaigns that resonate with fans and build brand loyalty.
3. Film Production - Disruptive innovation opportunity: Embrace innovative approaches to short film marketing, leveraging partnerships with brands and musicians to create captivating content.
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